The Listener Active Radio management system is a CRM designed specifically for radio to help them interact with their listeners in an automated, effective way.

Interactive features Radio stations get as part of the system:

• Song Inquiry
• Song requests
• Shout outs
• DJ chat
• Competitions
• Voting
• Promotion management
• Listening trend watch
• Music trend analysis
• Content relevance and Optimisation systems

Income comes from interactivity via premium number services